Rhetoric & Writing

Your career could begin by interviewing engineers to document a new software feature, using specialized tools like MadCap Flare to build a user guide. Or you might find yourself as a staff writer, working in project management software like Asana, researching topics and drafting articles for a company’s website. These entry-level roles focus on execution under the guidance of an editor.

As you build your portfolio, you can progress to a senior role, like a lead technical writer specializing in a high-demand industry or a content strategist shaping a brand's entire voice. This is where earnings grow substantially, with experienced specialists commanding top salaries. While the writer and author path shows the fastest growth, overall demand is steady across the board.

It’s true that AI is changing the landscape, handling tasks like basic proofreading and generating first drafts. However, the core of the job—conducting deep research, interviewing experts, understanding a specific audience, and exercising strategic judgment—remains a human skill. Successful professionals now use AI as a powerful assistant, freeing them up to focus on the complex work that employers value most.