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Sales & Marketing at Weber State University

Ogden, UT · Public · Associate Degree · General Sales, Merchandising and Related Marketing Operations

with a mid-sized student body of 15,619 in Ogden, UT.

Program Analysis

At $60,215 per year, Sales & Marketing graduates from Weber State University significantly outpace the $34,853 national average for this trade, reflecting strong employer demand for this program's graduates.

With a 49.3x return on tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 0% difference between AI scenarios reflects partial automation exposure. Some Sales & Marketing career paths face changes, but the trade's physical demands provide a buffer.

The median debt load of $14,309 represents less than half a year of starting salary — among the lightest debt-to-income ratios in vocational education.

Weber State University ranks #4 among 16 Sales & Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

The 8 apprenticeship pathways connected to Sales & Marketing reflect strong industry infrastructure for this trade. Apprenticeships typically lead to journeyman-level wages.

77 /100
TradeSchoolOutlook Score
75
Low End
77
Score
80
High End
Earnings $60,215/yr (73% vs median)
AI-Proof Moderate (56% shielded)
Job Market Very Large (499,600 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$630K
1.0% annual growth
Earnings Multiple (In-State)
49.3x
10-year earnings ÷ tuition
Viable Career Paths
11 of 11
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Program Tuition (In-State)
$12,782
Out-of-state: $34,168
Median Debt at Graduation
$14,309
2.9 months of Year 1 earnings

Top Career Paths

Top career paths for Sales & Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Sales representatives, wholesale and manufacturing, technical and scientific products $100,070 +1.9% 54%
Business teachers, postsecondary $97,270 +5.7% 51%
First-line supervisors of non-retail sales workers $84,130 0.0% 46%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
+1.9% growth 54% AI-proof
Business teachers, postsecondary
$97,270
+5.7% growth 51% AI-proof
First-line supervisors of non-retail sales workers
$84,130
0.0% growth 46% AI-proof

View all 11 career paths with full salary data →

Sales & Marketing Career Guide

Sales & Marketing opens doors to multiple career tracks. Our pillar guide covers every mapped occupation with salary data and AI resilience ratings.

Read the full Sales & Marketing career guide →

Compare & Explore

Sales & Marketing Overview

View all 16 schools offering Sales & Marketing →

Sales & Marketing at Other Schools

University of Missouri-Columbia ($64,382) Umpqua Community College ($58,591) Kent State University at Kent ($57,169) North Dakota State University-Main Campus ($55,734) Minnesota State Community and Technical College ($39,563) Harrisburg Area Community College ($38,826) Midlands Technical College ($28,150) Greenville Technical College ($27,524)

Other Majors at Weber State University

Construction Management ($86,152) Computer Science ($79,044) Nursing ($61,785) Business Economics ($58,072) Physical Science Technology ($51,384) Clinical Laboratory Science ($51,220) Health Administration ($51,161) Allied Health Professions ($47,396)

How Does a Bachelor's Degree Compare?

Compare Sales & Marketing degree programs on DegreeOutlook →

Four-year programs take longer but may unlock different career trajectories. See the data.

Frequently Asked Questions

How does Weber State University's Sales & Marketing program score?
At 77/100, this is a high-performing trade program. The TradeSchoolOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
How vulnerable is Sales & Marketing to AI automation?
The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — Weber State University graduates may face stiffer competition for fewer positions.
How affordable is Sales & Marketing at Weber State University?
Median debt of just $14,309 against $60,215/yr in starting salary means graduates can clear their loans in under 3 months. This is one of the more affordable paths in our dataset.
What makes Weber State University's Sales & Marketing program stand out?
The #4 ranking out of 16 programs is driven by strong financial outcomes — graduates earn well, debt is manageable, and the job market supports this trade.
Should I consider an apprenticeship over a Sales & Marketing program at Weber State University?
There are 8 registered apprenticeships connected to Sales & Marketing occupations, such as Manager, Retail Store and Manager, Retail Store (Store Manager). The earn-while-you-learn model means no tuition debt and immediate income, though the training period is typically longer.
Is there demand for Sales & Marketing workers?
At 499,600 annual openings, Sales & Marketing has a very large employment base. Weber State University graduates benefit from broad demand, particularly given consistent replacement demand and industry growth.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →