Home › University of Missouri-Columbia › Sales & Marketing

Sales & Marketing at University of Missouri-Columbia

Columbia, MO · Public · Certificate · General Sales, Merchandising and Related Marketing Operations

University of Missouri-Columbia accepts 77% of applicants — an open-access institution by design, with 23,118 students enrolled in Columbia, MO.

Program Analysis

University of Missouri-Columbia Sales & Marketing graduates command $64,382/yr out of the gate, well above the $34,853 national median. That 85% premium suggests the program's industry reputation carries real labor-market weight.

The 47.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. Trade programs often deliver strong ratios, and this one is a standout.

AI risk is moderate — 44% task exposure — and the 0% scenario spread suggests disruption would dent but not destroy the earnings outlook for Sales & Marketing graduates.

Loan repayment is a non-issue here — $21,250 in median debt clears fast against $64,382 in annual earnings.

Ranked #2 out of 16 programs, University of Missouri-Columbia's Sales & Marketing program lands in the top 5% — a strong signal of graduate success.

With 8 registered apprenticeships mapped to Sales & Marketing, graduates have substantial options for hands-on training paths that pay from day one.

78 /100
TradeSchoolOutlook Score
75
Low End
78
Score
80
High End
Earnings $64,382/yr (85% vs median)
AI-Proof Moderate (56% shielded)
Job Market Very Large (499,600 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$674K
1.0% annual growth
Earnings Multiple (In-State)
47.7x
10-year earnings ÷ tuition
Viable Career Paths
11 of 11
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Program Tuition (In-State)
$14,130
Out-of-state: $34,338
Median Debt at Graduation
$21,250
4.0 months of Year 1 earnings

Top Career Paths

Top career paths for Sales & Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Sales representatives, wholesale and manufacturing, technical and scientific products $100,070 +1.9% 54%
Business teachers, postsecondary $97,270 +5.7% 51%
First-line supervisors of non-retail sales workers $84,130 0.0% 46%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
+1.9% growth 54% AI-proof
Business teachers, postsecondary
$97,270
+5.7% growth 51% AI-proof
First-line supervisors of non-retail sales workers
$84,130
0.0% growth 46% AI-proof

View all 11 career paths with full salary data →

Sales & Marketing Career Guide

Sales & Marketing opens doors to multiple career tracks. Our pillar guide covers every mapped occupation with salary data and AI resilience ratings.

Read the full Sales & Marketing career guide →

Compare & Explore

Sales & Marketing Overview

View all 16 schools offering Sales & Marketing →

Sales & Marketing at Other Schools

Weber State University ($60,215) Umpqua Community College ($58,591) Kent State University at Kent ($57,169) North Dakota State University-Main Campus ($55,734) Minnesota State Community and Technical College ($39,563) Harrisburg Area Community College ($38,826) Midlands Technical College ($28,150) Greenville Technical College ($27,524)

Other Majors at University of Missouri-Columbia

Insurance ($62,377) Broadcasting & Digital Media ($38,728) Ethnic & Cultural Studies ($37,389)

Trade Certificate vs. Bachelor's Degree

Compare Sales & Marketing degree programs on DegreeOutlook →

Weigh shorter time-to-career against higher earning ceilings. The numbers tell the story.

Frequently Asked Questions

What does a 78/100 TradeSchoolOutlook Score mean for Sales & Marketing at University of Missouri-Columbia?
A score of 78/100 indicates strong financial outcomes. University of Missouri-Columbia's Sales & Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Sales & Marketing to AI automation?
AI won't eliminate Sales & Marketing careers, but it may reshape them. At University of Missouri-Columbia, a score of 78/100 already accounts for the 44% task exposure — the ROI calculation factors in reduced employment probability.
Is University of Missouri-Columbia one of the best schools for Sales & Marketing?
Ranked #2 of 16 programs nationally, University of Missouri-Columbia lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Should I consider an apprenticeship over a Sales & Marketing program at University of Missouri-Columbia?
Beyond University of Missouri-Columbia's classroom route, 8 registered apprenticeships map to Sales & Marketing careers — including Manager, Retail Store. Apprenticeships trade shorter program length for longer on-the-job training, typically 2-4 years.
What's the job market like for Sales & Marketing from University of Missouri-Columbia?
With approximately 499,600 annual openings across mapped careers, Sales & Marketing offers a very large employment pool. University of Missouri-Columbia graduates enter a market shaped by consistent replacement demand and industry growth.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →