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Sales & Marketing at Midlands Technical College

West Columbia, SC · Public · Associate Degree · General Sales, Merchandising and Related Marketing Operations

serving 7,731 students in West Columbia, SC.

Program Analysis

Midlands Technical College's Sales & Marketing graduates start at $28,150/yr, trailing the $34,853 national average by 19%. The program's value hinges on affordability.

Every dollar of tuition returns an estimated 47.7x in decade earnings — an exceptional ratio that places this among the highest-ROI Sales & Marketing programs nationally.

The 40% gap between optimistic and pessimistic AI scenarios is notable. With 44% of typical tasks exposed to automation, AI adoption could meaningfully shift career outcomes for Sales & Marketing graduates.

Ranked #9 of 16 Sales & Marketing programs, Midlands Technical College falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $45,660 show a 62% jump from the $28,150 starting point — strong upward trajectory suggesting real career acceleration in this trade.

Sales & Marketing offers 8 registered apprenticeship pathways — an unusually broad set of earn-while-you-learn alternatives to the classroom track.

63 /100
TradeSchoolOutlook Score
56
Low End
63
Score
66
High End
Earnings $28,150/yr (-19% vs median)
AI-Proof Moderate (56% shielded)
Job Market Very Large (499,600 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$494K
12.0% annual growth
Earnings Multiple (In-State)
51.6x
10-year earnings ÷ tuition
Viable Career Paths
11 of 11
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Program Tuition (In-State)
$9,576
Out-of-state: $27,624
Reported Earnings (5 Year)
$45,660
62% growth from Year 1

Top Career Paths

Top career paths for Sales & Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Sales representatives, wholesale and manufacturing, technical and scientific products $100,070 +1.9% 54%
Business teachers, postsecondary $97,270 +5.7% 51%
First-line supervisors of non-retail sales workers $84,130 0.0% 46%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
+1.9% growth 54% AI-proof
Business teachers, postsecondary
$97,270
+5.7% growth 51% AI-proof
First-line supervisors of non-retail sales workers
$84,130
0.0% growth 46% AI-proof

View all 11 career paths with full salary data →

Sales & Marketing Career Guide

Explore what Sales & Marketing graduates do, from entry-level roles to long-term career paths across 16 programs nationwide.

Read the full Sales & Marketing career guide →

Compare & Explore

Sales & Marketing Overview

View all 16 schools offering Sales & Marketing →

Sales & Marketing at Other Schools

University of Missouri-Columbia ($64,382) Weber State University ($60,215) Umpqua Community College ($58,591) Kent State University at Kent ($57,169) North Dakota State University-Main Campus ($55,734) Minnesota State Community and Technical College ($39,563) Harrisburg Area Community College ($38,826) Greenville Technical College ($27,524)

Other Majors at Midlands Technical College

Nursing ($70,571) Dental Assisting ($56,771) Allied Health Professions ($50,643) Allied Health Professions ($47,834) Precision Metalworking ($47,556) Practical Nursing ($46,823) HVAC Technology ($46,803) Medical Assisting ($43,709)

Trade Certificate vs. Bachelor's Degree

Compare Sales & Marketing degree programs on DegreeOutlook →

Weigh shorter time-to-career against higher earning ceilings. The numbers tell the story.

Frequently Asked Questions

What is the TradeSchoolOutlook Score for Sales & Marketing at Midlands Technical College?
At 63/100, the score looks reasonable — but Sales & Marketing is a high-scoring trade overall. Compared to peers, this program's earnings and ROI fall below the median.
How vulnerable is Sales & Marketing to AI automation?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $294,512 in decade earnings vs $493,997 in the optimistic case — a meaningful gap.
Is Midlands Technical College a good choice for Sales & Marketing despite lower starting pay?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
What apprenticeship pathways exist for Sales & Marketing graduates?
The DOL recognizes 8 apprenticeship pathways related to Sales & Marketing. For students weighing Midlands Technical College's program cost against alternatives, apprenticeships offer zero-tuition entry with paid employment from day one.
Is there demand for Sales & Marketing workers?
Job availability for Sales & Marketing is strong — 499,600 positions open annually across the mapped career paths. For Midlands Technical College graduates specifically, local market conditions in SC may shift the picture.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →