Sales & Marketing at Michigan Career and Technical Institute

Plainwell, MI · Public · Certificate · General Sales, Merchandising and Related Marketing Operations

a smaller institution with 118 students in Plainwell, MI.

Program Analysis

At $15,674 per year, Sales & Marketing graduates from Michigan Career and Technical Institute earn below the $34,853 national average. Lower costs or geographic factors may offset the earnings gap.

The 19.8x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. Trade programs often deliver strong ratios, and this one is a standout.

AI risk is moderate — 44% task exposure — and the 0% scenario spread suggests disruption would dent but not destroy the earnings outlook for Sales & Marketing graduates.

At #14 out of 16 programs, Michigan Career and Technical Institute's financial outcomes for Sales & Marketing trail the majority of peers. The value case depends on other factors.

With 8 registered apprenticeships mapped to Sales & Marketing, graduates have substantial options for hands-on training paths that pay from day one.

49 /100
TradeSchoolOutlook Score
45
Low End
49
Score
51
High End
Earnings $15,674/yr (-55% vs median)
AI-Proof Moderate (56% shielded)
Job Market Very Large (499,600 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$164K
1.0% annual growth
Earnings Multiple (In-State)
19.8x
10-year earnings ÷ tuition
Viable Career Paths
11 of 11
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Program Tuition (In-State)
$8,300
Out-of-state: $12,048
Reported Earnings (4 Year)
$15,048
Small cohort — data may not reflect typical outcomes

Top Career Paths

Top career paths for Sales & Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Sales representatives, wholesale and manufacturing, technical and scientific products $100,070 +1.9% 54%
Business teachers, postsecondary $97,270 +5.7% 51%
First-line supervisors of non-retail sales workers $84,130 0.0% 46%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
+1.9% growth 54% AI-proof
Business teachers, postsecondary
$97,270
+5.7% growth 51% AI-proof
First-line supervisors of non-retail sales workers
$84,130
0.0% growth 46% AI-proof

View all 11 career paths with full salary data →

Sales & Marketing Career Guide

From day-one roles to senior positions, Sales & Marketing careers span a range of specializations. Read the complete outlook for graduates entering business & office.

Read the full Sales & Marketing career guide →

Compare & Explore

Sales & Marketing Overview

Sales & Marketing at Other Schools

Other Majors at Michigan Career and Technical Institute

How Does a Bachelor's Degree Compare?

Four-year programs take longer but may unlock different career trajectories. See the data.

Frequently Asked Questions

What does a 49/100 TradeSchoolOutlook Score mean for Sales & Marketing at Michigan Career and Technical Institute?
A score of 49/100 indicates below-average financial outcomes for Sales & Marketing. Earnings, ROI, or job market factors are pulling the score down.
Will AI affect Sales & Marketing careers?
Our scenarios model 44% of Sales & Marketing tasks as AI-exposed. That doesn't mean job loss — it means role evolution. Michigan Career and Technical Institute's 49/100 score weights this risk into the overall assessment.
Is Michigan Career and Technical Institute a good choice for Sales & Marketing despite lower starting pay?
Lower starting pay at Michigan Career and Technical Institute may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
What apprenticeship pathways exist for Sales & Marketing graduates?
Yes — 8 registered apprenticeship programs are mapped to Sales & Marketing career paths, including Manager, Retail Store. Apprenticeships offer paid on-the-job training as an alternative or complement to a program at Michigan Career and Technical Institute.
How many job openings are there for Sales & Marketing graduates?
At 499,600 annual openings, Sales & Marketing has a very large employment base. Michigan Career and Technical Institute graduates benefit from broad demand, particularly given consistent replacement demand and industry growth.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →