Marketing at Lake Area Technical College
with a smaller student body of 1,710 in Watertown, SD.
Program Analysis
Starting salaries of $32,043/yr fall 27% below the $43,860 national median for Marketing. The financial case depends heavily on whether tuition compensates.
The 29.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. Trade programs often deliver strong ratios, and this one is a standout.
AI risk is moderate — 54% task exposure — and the 18% scenario spread suggests disruption would dent but not destroy the earnings outlook for Marketing graduates.
At $12,000 in median debt against $32,043 in first-year earnings, graduates can expect to clear their loan balance quickly — a hallmark of affordable trade programs.
At #24 out of 26 programs, Lake Area Technical College's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.
The five-year earnings trajectory from $32,043 to $39,495 shows 23% growth, reflecting steady but unremarkable salary progression.
Earnings Overview
Projected 10-Year Earnings
Based on actual graduate salary data and Bureau of Labor Statistics growth projections.
Top Career Paths
Top career paths for Marketing graduates by median salary.
| Career Path | Median Salary | Growth | AI-ProofAI |
|---|---|---|---|
| Marketing managers | $161,030 | +6.6% | 50% |
| Sales managers | $138,060 | +4.7% | 55% |
| Advertising and promotions managers | $126,960 | -2.2% | 52% |
Marketing Career Guide
Marketing opens doors to multiple career tracks. Our pillar guide covers every mapped occupation with salary data and AI resilience ratings.
Compare & Explore
Marketing Overview
Marketing at Other Schools
Other Majors at Lake Area Technical College
Considering a 4-Year Degree Instead?
Compare how bachelor's degree graduates fare on earnings, ROI, and AI resilience.