Sales & Marketing at Kent State University at Kent

Kent, OH · Public · Certificate · General Sales, Merchandising and Related Marketing Operations

With 87% of applicants admitted, Kent State University at Kent prioritizes broad access, serving 19,134 students in Kent, OH.

Program Analysis

At $57,169 per year, Sales & Marketing graduates from Kent State University at Kent significantly outpace the $34,853 national average for this trade, reflecting strong employer demand for this program's graduates.

Every dollar of tuition returns an estimated 46.6x in decade earnings — an exceptional ratio that places this among the highest-ROI Sales & Marketing programs nationally.

Some AI exposure exists in Sales & Marketing's career paths, with 44% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 0% gap from the optimistic case.

The median debt load of $25,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios in vocational education.

At #5 of 16 Sales & Marketing programs, Kent State University at Kent scores above the median — competitive but not a standout.

Sales & Marketing offers 8 registered apprenticeship pathways — an unusually broad set of earn-while-you-learn alternatives to the classroom track.

76 /100
TradeSchoolOutlook Score
73
Low End
76
Score
78
High End
Earnings $57,169/yr (64% vs median)
AI-Proof Moderate (56% shielded)
Job Market Very Large (499,600 openings/yr)

Earnings Overview

Projected 10-Year Earnings
$598K
1.0% annual growth
Earnings Multiple (In-State)
46.6x
10-year earnings ÷ tuition
Viable Career Paths
11 of 11
Occupations with strong AI resilience

Projected 10-Year Earnings

Based on actual graduate salary data and Bureau of Labor Statistics growth projections.

Program Tuition (In-State)
$12,846
Out-of-state: $22,316
Median Debt at Graduation
$25,000
5.2 months of Year 1 earnings

Top Career Paths

Top career paths for Sales & Marketing graduates by median salary.

Career Path Median Salary Growth AI-ProofAI
Sales representatives, wholesale and manufacturing, technical and scientific products $100,070 +1.9% 54%
Business teachers, postsecondary $97,270 +5.7% 51%
First-line supervisors of non-retail sales workers $84,130 0.0% 46%
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070
+1.9% growth 54% AI-proof
Business teachers, postsecondary
$97,270
+5.7% growth 51% AI-proof
First-line supervisors of non-retail sales workers
$84,130
0.0% growth 46% AI-proof

View all 11 career paths with full salary data →

Sales & Marketing Career Guide

From day-one roles to senior positions, Sales & Marketing careers span a range of specializations. Read the complete outlook for graduates entering business & office.

Read the full Sales & Marketing career guide →

Compare & Explore

Sales & Marketing Overview

Sales & Marketing at Other Schools

Other Majors at Kent State University at Kent

How Does a Bachelor's Degree Compare?

Four-year programs take longer but may unlock different career trajectories. See the data.

Frequently Asked Questions

What does a 76/100 TradeSchoolOutlook Score mean for Sales & Marketing at Kent State University at Kent?
At 76/100, this is a high-performing trade program. The TradeSchoolOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
Will AI affect Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $598,114 in decade earnings vs $598,114 in the optimistic case — a meaningful gap.
Can I learn Sales & Marketing through an apprenticeship instead of Kent State University at Kent?
There are 8 registered apprenticeships connected to Sales & Marketing occupations, such as Manager, Retail Store and Manager, Retail Store (Store Manager). The earn-while-you-learn model means no tuition debt and immediate income, though the training period is typically longer.
What's the job market like for Sales & Marketing from Kent State University at Kent?
At 499,600 annual openings, Sales & Marketing has a very large employment base. Kent State University at Kent graduates benefit from broad demand, particularly given consistent replacement demand and industry growth.
Data from College Scorecard, BLS, and AI resilience research. Methodology & sources →